ABA therapy for your child, in Cedar Springs or at home across Grand Rapids.

Individualized ABA therapy from Licensed Behavior Analysts for ages 1 to 21. At our Cedar Springs center, in your home throughout Greater Grand Rapids and Rockford, or both. Personalized therapy that grows with your child, from early childhood through young adulthood.

  • Openings now
  • Center, home, or hybrid
  • Ages 1 to 21
ACQ Accredited Healthcare
ACQ AccreditedHealthcare provider
Michigan Behavior Analysis Providers Association
MiBAP memberMichigan ABA providers
Employee-owned100% since 2026

Talk to Admissions

Tell us a little about your child. Admissions will call to walk you through next steps.

A medical autism diagnosis is needed to begin ABA. Not there yet? Reach out anyway and Admissions can point you to evaluation providers in Grand Rapids.

Preview only. This form gets connected to Admissions on launch.

Autism services

Care built around your child's goals.

Every plan starts with an initial assessment. Your child's Behavior Analyst then makes a clinical recommendation and reviews it with you, so you always know what to expect.

Two levels of care

12 to 25hours / week

Focused ABA

For children with a strong foundation in some areas who need extra support in a few, like social skills, independent living skills, or decreasing challenging behaviors. Fewer hours, focused goals, meaningful progress!

25 to 40hours / week

Comprehensive ABA

A broad range of skills at once: communication, social skills, play, school readiness, self-help, and behavior. More hours means more learning opportunities.

Assessment

Getting to know your child comes first! Caregiver interviews, observations, and assessment tools help us understand their unique strengths, needs, and goals so we can create a personalized path forward.

Skill building

Communication, social interaction, play, self-regulation, safety, school readiness, and independence, practiced where they matter most.

Challenging behavior

We find the reason behind a behavior, then teach safer, more effective ways to communicate, cope, and self-regulate.

Caregiver guidance

One hour a week with your child's Behavior Analyst, plus help practicing in real life: the grocery store, a busy playground, a family outing.

Where therapy happens

At home, at our Cedar Springs center, or both.

We recommend the setting that fits your child, and can combine them as goals change.

A child playing at home

In your home

Home-based ABA throughout Greater Grand Rapids and Rockford. Therapy in your child's natural environment, with familiar routines, where it's easy for caregivers to join in.

Inside a North Arrow ABA clinical center

At our Cedar Springs center

600 West St, Cedar Springs. A structured space with fewer distractions, peers to practice social skills with, and a full clinical team on site. Open Monday to Friday, 8am to 7pm.

A North Arrow therapist working with a child

Hybrid

A mix of home, center, and community, including school when appropriate, so skills carry across every setting.

Not sure whether home or center is right?

Admissions will walk you through it. No pressure, no waitlist to join first.

A North Arrow therapist and child during a session
How it works

How quickly can my child start? We move as fast as you do.

  1. Information gathering

    You provide the details, we take it from there. The sooner we have what we need, the sooner things move.

  2. Insurance authorization

    We submit to your insurance company. This usually takes 1 to 2 weeks, depending on your plan.

  3. Initial assessment

    A caregiver interview, observations, and assessment sessions, about four appointments, ideally within 2 to 4 weeks.

  4. Treatment planning

    Your child's Behavior Analyst builds an individualized plan and reviews it with you, so you can ask questions along the way.

  5. The green light

    We submit the plan for authorization. Once it's approved and scheduling is set, therapy begins.

From families

What families say.

4.6 ★ from 19 Google reviews, Traverse City
★★★★★

“Watching our child grow into himself and watching his personality shine through is the greatest gift we could receive.”

Casey S. · Google review
★★★★★

“North Arrow has made a huge impact on how our child is able to communicate and interact.”

Melody T. · Google review
★★★★★

“I never have a worry when he is in their care because they treat him like family.”

Maggie H. · Google review
★★★★★

“Their services have exceeded our expectations in every way.”

Angie B. · Google review
★★★★★

“The right people have finally been placed into our sons life.”

Chris L. · Google review
FAQ

Questions families ask.

Straight answers before you reach out.

A parent and child together at home
Questions about coverage or openings in Cedar Springs? Admissions can answer in one call.1-800-645-4737
Does my child need a diagnosis first?

Yes. ABA requires a medical diagnosis of Autism Spectrum Disorder that meets your insurance plan's criteria. A school diagnosis is different and does not qualify on its own. If you are not there yet, reach out anyway: Admissions can point you to evaluation providers in the Grand Rapids area.

Who do you work with?

Children and young adults with autism, ages 1 to 21, in Cedar Springs and across Greater Grand Rapids. Early intervention services are for ages 1 to 5, a critical period when foundational skills take shape. We also work with school-age children and teens, including after-school hours.

Is ABA covered by my insurance?

We work with Aetna, Blue Cross Blue Shield, Blue Care Network, HAP, McLaren, Priority Health, UMR, and UnitedHealthcare. Coverage varies by plan and some plans have age limits, so Admissions verifies your benefits before anything else.

How quickly can my child start?

Every family's timeline looks a little different. Information gathering, insurance authorization (usually 1 to 2 weeks), an initial assessment (about four appointments over 2 to 4 weeks), a treatment plan, then final authorization. We keep you informed at every step, and the faster we have your information, the faster it moves.

How is ABA different from other therapies?

ABA is a more intensive, longer-term approach to building skills. Rather than one skill in a brief weekly session, it usually means multiple hours of direct therapy each week, with regular caregiver guidance so learning carries beyond sessions. If your child also has speech or occupational therapy, we collaborate with those providers and align goals where it makes sense.

What does ABA therapy actually look like?

No two learners are alike, so no two sessions look the same. A Registered Behavior Technician works one-on-one with your child, at home, at our center, or in the community. We use positive reinforcement to keep learning engaging: play, outdoor time when appropriate, social opportunities, choices, and plenty of encouragement.

What skills can you work on?

Communication, social interaction, play and leisure, self-regulation, safety, school readiness, independence, and more. We also build individualized behavior plans for challenging behaviors, focusing on the reason behind the behavior and teaching meaningful alternatives. Grocery store trips feeling overwhelming? We can plan outings and practice strategies in real situations.

Focused or comprehensive: What's the best fit for my child?

Every child is unique, and their therapy should be, too! After getting to know your child through the initial assessment, their Behavior Analyst will recommend an approach that best supports their individual strengths, needs, and goals. We'll walk you through the recommendation, answer your questions, and work together to determine the best path forward.

Do parents and caregivers take part?

Yes. One hour of caregiver guidance each week is part of every treatment package, so what your child learns in therapy shows up at home, at school, and on outings.

Where we serve

Cedar Springs and Greater Grand Rapids.

Center-based therapy in Cedar Springs. Home-based therapy across the communities below, and hybrid plans that combine the two.

Inside a North Arrow ABA clinical center

Cedar Springs clinical center

600 West St, Cedar Springs, MI 49319
Monday to Friday, 8am to 7pm
1-800-645-4737

Home-based ABA, no drive to the center

Not listed? Ask Admissions. Home-based services reach most of the area around Cedar Springs.

Call Get started